Lead Cost Report

The Lead Cost Report allows you to enter your marketing expenses in the Lead Cost Ledger, and then displays tangible information on how your marketing dollars are working.

Lead Cost Image Report

Report Columns DisplayedDescription
InquiriesTallies the number of inquiries that were created
Leads IssuedTallies the number of issued leads (a lead counts as “issued” when the field “Date Issued” is filled out)
PresentationTallies the number of inquiries with an appointment that resulted as a presentation
Gross SalesTallies the total number of jobs
Net SalesThe number of jobs with a contract status of approved
Gross Sales $Total job $
Net Sales $The total job $ with a contract status of ‘Approved’
Marketing CostTotals the Marketing cost for that source (from the Lead Cost Ledger)
Cost Per InquiryMarketing cost divided by the number of inquiries
Cost Per Lead IssuedMarketing cost divided by the number of leads issued (leads with the date issued field filled out)
Cost Per PresentationMarketing cost divided by the number of presentations (appointments that have been resulted with a result that means presentation)
Cost Per Gross SaleMarketing cost divided by the number of gross sales (any sale)
Cost Per Net SaleMarketing cost divided by the number of net sales (any sale with a contract status of approved)
Marketing Cost vs Gross SalesMarketing cost divided by the number of gross sales (any sale)
Marketing Cost vs Net SalesMarketing cost divided by the number of net sales (any sale with a contract status of approved)

Filtering Options (ie-Date Range)
All Lead Inquiries
Lead Inquiry Date Range
All Lead Costs
Lead Cost Date Range

Grouping Options
Division
The report automatically groups by Primary and then by Secondary Lead Sources

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